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MARK HILLMAN, PhD
3 CE hrs.
Tuesday, 2:00 p.m. – 5:00 p.m.
Course Code: 102P

“The Words You Choose Help You Win or Lose”

A change in behavior comes with the discovery of meaning. This seminar is about the psychological foundations of change and communication. This course will show how dentists and staff can exert more leverage in their offices and thus contribute to the practices’ bottom line as well as their own long-term success. Emphasis will be placed on how individuals can help their offices stay ahead of a changing psychographic environment by moving their offices beyond what they already know, into the more uncertain realm of innovation.

Many practices focus on topics first and end up training the same topics over and over with little result. Do you want to just train, or do you want to affect sales of treatment plans and service performance outcomes? The issue that one needs to ask is, “What should training do?” At the end of the training session, what should happen that isn’t happening now? What should people do differently than they have done in the past?

Only a handful of dentists are approaching their training with a clear clinical understanding and psychological perspective. When we understand this, we will reach an important landmark in investing our training time and dollars.

This seminar is based on proven psychological and business protocols. The well-formed outcome is vertical growth for the respective dental practice.


The Greater Long Island Dental Meeting wishes to express appreciation to The Female Dental Academy of Long Island for their generous support of this seminar.

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